by Niki Kefala
Creative director Karl Lagerfeld, made an amazing runway show for Fendi’s newest couture collection. In celebration of the brand’s 90th anniversary, he transformed Rome’s iconic Trevi Fountain with an ethereal, translucent runway that gave the illusion models like Bella Hadid were walking on water. The show comes less than a year after the fountain’s reopening in November 2015. The 18-month restoration which was first completed in 1762, was funded by Fendi.
In Italy, it is the fashion houses rather than the government who have become the guardians of the country’s historic monuments. Last year, Prada and Versace underwrote a year-long cultural restoration of Milan’s Galleria Vittorio Emanuele II while Ermenegildo Zegna and Giorgio Armani sponsored the FAI (Fondo Ambiente Italiano, the Italian national trust) in its restoration of Milan’s famous modernist Villa Necchi, as well as the Abbey of San Fruttuoso, near Portofino.
In January 2013 Fendi joined the club with the announcement that it would be commencing a €2.5 million project to restore five fountains across Rome, including Fontana di Trevi. Complimenti!