Fendi Models Walked On Top Of Rome’s Fontana Di Trevi

by Niki Kefala

Creative director Karl Lagerfeld, made an amazing runway show for Fendi’s newest couture collection. In celebration of the brand’s 90th anniversary, he transformed Rome’s iconic Trevi Fountain with an ethereal, translucent runway that gave the illusion models like Bella Hadid were walking on water. The show comes less than a year after the fountain’s reopening  in November 2015. The 18-month restoration which was first completed in 1762, was funded by Fendi.

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Fendi Fashion show, Couture collection Fall Winter 2016 

In Italy, it is the fashion houses rather than the government who have become the guardians of the country’s historic monuments. Last year, Prada and Versace underwrote a year-long cultural restoration of Milan’s Galleria Vittorio Emanuele II  while Ermenegildo Zegna and Giorgio Armani sponsored the FAI (Fondo Ambiente Italiano, the Italian national trust) in its restoration of Milan’s famous modernist Villa Necchi, as well as the Abbey of San Fruttuoso, near Portofino.

In January 2013 Fendi joined the club with the announcement that it would be commencing a €2.5 million project to restore five fountains across Rome, including Fontana di Trevi. Complimenti!

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